It seems like there’s a new food craze everyday, but here’s one you’ll seriously want to try: egg waffle ice cream cones!

Bubblewrap Waffle London

Bubblewrap Waffle, a dessert shop in London’s Chinatown, opened on March 8th serving up delicious waffles, both savoury and sweet, with a 2-4-1 offer on all waffles until mid-March. I love anything sweet, so I decided to head down to London to see what the latest food craze was all about.

Bubble waffles originate in Hong Kong. Broken eggs that couldn’t be sold to customers were used to create a basic batter for the waffles, which was poured over a specialised machine to create a bubbling effect. The waffle was then topped with various sweet or savoury toppings to create a delicious treat.

Bubblewrap Waffle has come to Wardour Street in Chinatown permanently, creating waffles – both sweet and savoury – for everyone to enjoy! There are three waffle variations – plain, cocoa and matcha – which can be topped with dozens of gelatos and ice cream, alongside a variety of toppings and delicious sauces.

So, I decided I would head down and check out the waffles; I love anything sweet, so I wanted to see what the latest food craze was all about!

Jade and I headed to Chinatown with excitement and anticipation. I’m not sure what I was expecting but, I certainly wasn’t expecting to be faced with a 2 hour queue to try one!

As the weather was good, and we wanted to catch up, Jade and I queued for two looooooong hours to try out the waffles. I don’t think I have EVER queued for so long to try food…

The queue seemed to stop moving about 30 minutes in. The owner came out and told us that they had completely run out of batter, but that they were creating a new batch and that the queue would start moving again soon. She was kind enough to give us all samples of the ice cream too whilst we waited. Jade and I tried out the Oreo ice cream and it was SO delicious.

Another 30 minutes passed, so we decided to check out the menu and plan ahead on what we would order.

They have created a Our Favourites menu, where there are 8 suggested combinations to try. These combinations include Fudge Lover, – a waffle with dark chocolate gelato and pecan and fudge pieces scattered on the top – Pistachio Time, – a waffle with pistachio gelato and pistachio pieces drizzled with salted caramel sauce – and a savoury waffle called Avocado Egg – a waffle with salt & pepper egg and avocado. The 8 suggested combination waffles start at £5.59.

If you fancy making your own Bubblewrap Waffle, there’s an easy 3 step guide in making your very own creation! Step 1; choose your base – either original, cocoa or matcha – for £3.99. Step 2; choose your preferred ice cream or gelato from flavours like vanilla, strawberry cheesecake and salted caramel, for £2.00 each. Step 3 is where you can choose your toppings for 50p each, including fresh fruit, dried nuts, sauces and various other treats!

By the time we had ordered and paid, it was well over a 2 hour wait; we got to the front of the queue and only the original batter was available and there were quite a few ice creams/gelatos/toppings that had sold out. After a little thinking, Jade ordered an original batter, Oreo ice cream, fudge pieces and caramel sauce waffle. I ordered an original waffle, with hazelnut ice cream, strawberries and Oreos.

The waffles themselves were crunchy on the outside and nice and fluffy on the inside. The hazelnut ice cream tasted incredible – it was so sweet and creamy and tasted just like nutella. The strawberries were incredibly fresh and the Oreos added a nice crunch to the waffle.

The waffles tasted a little sweeter thanks to the 2-4-1 deal that they are currently running until mid-March!

Bubblewrap Waffle London review: was it worth the wait?

But after queueing for 2. WHOLE. HOURS. was it really worth it?

In all honesty – not surprisingly – it wasn’t worth the two hour wait.

The waffle did taste delicious, and the ice cream and toppings were fresh and flavoursome, but it didn’t warrant a 2 hour wait. But to be fair, I don’t think the staff at Bubblewrap Waffle were anticipating such a high demand for these sweet treats. There were only 5 staff members working Friday night but they were working flat out. The sheer volume of people must have been a little overwhelming for them!

I would definitely recommend a visit here to get your sweet fix, but I’d suggest waiting until it’s calmed down a little.