How Instagrammable is Your Travel?

How Instagrammable is Your Travel?

A recent study by UK home insurance company Schofields has revealed the results of a millennial travel survey.

The survey of over 1000 UK adults, aged between 18 and 33, revealed a concern as to how holiday snaps would appear online proving more of a motivating factor than the opportunities themselves to get involved with the local culture, local sightseeing and even the cost and availability of alcohol.

More than 40% of people under the age of 33 are prioritising travel destinations purely based on how “Instagrammable” it is. This means that 40% of millennials won’t go somewhere unless they can Instagram it – would you agree with this?

Personally, I’ve found myself become guilty of this since becoming a blogger.

Travel has become something I’ve really enjoyed over the last few years. I love exploring new places and I especially love taking photos whilst I’m there, ready for my social media platforms and to form a travel guide when I’m back home. But I can admit I’m guilty of living through my phone too much and not enjoying the moment as much as I should.

In the last two years, I’ve managed to fit in trips to TenerifeBudapest, Barcelona, Pisa, Prague, Hamburg and Cyprus around my full-time job. I don’t know about you but as soon as I land at the airport, I’m thinking about possible photos ops, what the hotel will look like, things to do so we can take photos whilst we’re there and popular restaurants for an insta-worthy shot.

But is that really such a bad thing?

I’m definitely heavily influenced by Instagram when it comes to looking for somewhere to go on holiday. I find out about most travel destinations because of Instagram posts on my feed. From there, I’m searching for travel guides, reviews and recommendations on Google, as well as stalking the location tag on Instagram for things to see and do there.

I really enjoy researching into a destination before I go to make a list of things to see, do and eat there. I like being able to organise trips and things to do to get the most out of a holiday – but am I doing it for myself or for the ‘gram?

I think I’m also guilty for getting that snap for the ‘gram when I’m on holiday, such as the cliche one above with our sorbet in front of the leaning tower of Pisa. I’ve also got a photo of me at the Szchenyi thermal baths in Budapest, and in front of Prague Castle in Prague. But I think it’s just a bit of fun!

If I didn’t have Instagram, would I be so hung up on taking photos all the time when I’m on holiday? No… probably not! At the end of the day, I think taking photos on holiday for social is a form of showing off in a way but it’s harmless because we all do it to an extent and it’s just a bit of fun.


How do you choose your travel destinations?

Information provided in a press release.



  1. October 14, 2018 / 4:38 pm

    I have to agree though and I find quite a few destinations through Instagram itself. So I don’t go there because I think it’s Insta-friendly in the first place 🙂 but Its the way forward and we just have to keep up with it – it inspires people.

    • hannah
      October 26, 2018 / 1:52 pm

      Definitely! I agree with this. I love using Instagram to check out new locations, and search on there when I’m planning a city break!

  2. October 15, 2018 / 2:00 pm

    I think my love for the ‘gram makes me want to travel more! Just because I see so many amazing shots of people’s travels and it makes me want to get away 🙂 xx

    Jessie | allthingsbeautiful-x

    • hannah
      October 26, 2018 / 1:52 pm

      I definitely agree with this! It’s not a bad thing at all – I think it makes you want to do more x

  3. Pam
    October 17, 2018 / 9:17 am

    I think it’s all good if you dont let it take over your holiday. I often take photos too but I ensure I actually spend more time relaxing, discovering and just generally enjoying the trip.
    Pam xo/ Pam Scalfi♥

    • hannah
      October 26, 2018 / 1:53 pm

      I need to focus on doing this more – sometimes I get too excited with taking photos to enjoy it!

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