A recent study by UK home insurance company Schofields has revealed the results of a millennial travel survey.
The survey of over 1000 UK adults, aged between 18 and 33, revealed a concern as to how holiday snaps would appear online proving more of a motivating factor than the opportunities themselves to get involved with the local culture, local sightseeing and even the cost and availability of alcohol.
More than 40% of people under the age of 33 are prioritising travel destinations purely based on how “Instagrammable” it is. This means that 40% of millennials won’t go somewhere unless they can Instagram it – would you agree with this?
Personally, I’ve found myself become guilty of this since becoming a blogger.
Travel has become something I’ve really enjoyed over the last few years. I love exploring new places and I especially love taking photos whilst I’m there, ready for my social media platforms and to form a travel guide when I’m back home. But I can admit I’m guilty of living through my phone too much and not enjoying the moment as much as I should.
In the last two years, I’ve managed to fit in trips to Tenerife, Budapest, Barcelona, Pisa, Prague, Hamburg and Cyprus around my full-time job. I don’t know about you but as soon as I land at the airport, I’m thinking about possible photos ops, what the hotel will look like, things to do so we can take photos whilst we’re there and popular restaurants for an insta-worthy shot.
But is that really such a bad thing?
I’m definitely heavily influenced by Instagram when it comes to looking for somewhere to go on holiday. I find out about most travel destinations because of Instagram posts on my feed. From there, I’m searching for travel guides, reviews and recommendations on Google, as well as stalking the location tag on Instagram for things to see and do there.
I really enjoy researching into a destination before I go to make a list of things to see, do and eat there. I like being able to organise trips and things to do to get the most out of a holiday – but am I doing it for myself or for the ‘gram?
I think I’m also guilty for getting that snap for the ‘gram when I’m on holiday, such as the cliche one above with our sorbet in front of the leaning tower of Pisa. I’ve also got a photo of me at the Szchenyi thermal baths in Budapest, and in front of Prague Castle in Prague. But I think it’s just a bit of fun!
If I didn’t have Instagram, would I be so hung up on taking photos all the time when I’m on holiday? No… probably not! At the end of the day, I think taking photos on holiday for social is a form of showing off in a way but it’s harmless because we all do it to an extent and it’s just a bit of fun.
How do you choose your travel destinations?
Information provided in a press release.