Belgravia in Bloom is taking place this year on the 19th – 22nd May, and this year it is inspired by Frida Kahlo – the Mexican artist who painted portraits, self-portraits and works inspired by the nature and artifacts of Mexico. To celebrate this years theme, shops, restaurants and hotels in Elizabeth Street, Motcomb Street, Pimlico Road and Eccleston Yards are creating beautiful floral displays and are offering limited edition products and experiences to celebrate the occasion.
We followed the interactive map (thanks to Jade’s navigating skills!) and snapped a few of our favourite shop fronts.
(The initial plan was to check out Chelsea in Bloom, where there were photo booths, pop up bars and plenty of photo opportunities but it seemed they were running behind schedule (or we got the date wrong) as when we arrived Sunday lunch time they were still putting the installations together…) The Chelsea theme this year is ‘Summer of Love’.
So here are a couple snaps of the Chelsea in Bloom installations, and my favourite Belgravia in Bloom installations!
Chelsea in Bloom: Rag & Bone
Rag & Bone have collaborated with the florist – Harper and Tom’s – to create a display inspired by the music and graphic arts from the ‘Summer of Love’ in the 1960’s. The design is bold and beautiful, with an array of colours and textures. The florists used a variety of flowers and plants, including trailing ivy, ferns, carnations, sea lavender, hydrangeas, ape daisies, heathers and more!
Chelsea in Bloom: NARS
Get a full immersion in NARS Cosmetics and discover the brand’s most iconic collection ‘Orgasm’ with four new products for lips and cheeks. NARS have drawn inspiration from the iconic collection by using hundreds of pink and peach toned stems to explore the collection. The floral installation is crafted onto a steel framework, with roses, eustoma, hypericum, calla lilies and other blooms to create an installation with depth, movement and interest – and it certainly caught my eye!
Belgravia in Bloom: Beulah
Belgravia in Bloom haven’t listed the shop florists and inspiration which is annoying, but this was by far my favourite floral installation! The colours are beautiful and Spring-like, with intertwined roses and golden palm leaves. I can’t confirm the name of the shop either which is slightly annoying… I’ve tried to Google map it and everything! (Doh) But I *think* it’s Beulah.
Belgravia in Bloom: Luna Mae
Luna Mae caught my eye because of the dainty tropical display. I loved the leafy green plants and the dainty orange flowers intertwined into the design. The dainty hanging tropical birds looked cute, too!
Belgravia in Bloom: Les Senteurs
HOW photogenic is my friend Emily?! Her outfit went perfectly with the display at Les Senteurs with foliage and lemons intertwined into the tree. The design was dainty and bright, with beautiful bold Spring colours. I think this floral installation is my second favourite of the day!
Belgravia in Bloom: Walden Chymist
The ‘wisteria hysteria’ lives on at Walden Chymist, dangling delicately over the shop front. I loved this minimalist floral installation, and it looked super beautiful against the clear blue skies in London.
Belgravia in Bloom: Joanna Wood
I enjoyed the minimalist displays at Belgravia in Bloom, especially the one at Joanna Wood. The display was subtle but the colours were beautiful and bright, suspended on plastic wire to hang delicately in the window.
Belgravia in Bloom: Moyses Stevens
Moyses Stevens are a luxury chain of florists dating back to 1876, specialising in the delivery of luxury flowers. The flower installation here (as you would expect!) is absolutely beautiful, with a display of gorgeous bright flowers. There’s also a flower ceiling which I peeped walking past, so definitely worth checking this special installation out!
Belgravia in Bloom: Peggy Porschen
I finally saw the infamous Peggy Porschen! The cafe was heaving with bloggers, couples and friends enjoying the sunshine (and cakes!) so I quickly nabbed a photo of the blossoming front. I’m not sure what flowers and green they used, but it looked super stunning in the sunshine. I especially love the roses of all shades, scattered throughout the design.
I had fun walking around Chelsea and Belgravia to check out the floral installations and displays – and these are just a handful that you will be able to see this week.